KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Ascend2 recently published its “State of Marketing Automation” report, and the majority of marketers (54%) stated that they do not feel that they are utilizing marketing automation tools to their fullest potential.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers.

Youtube 314

Youtube Marketing & Strategy Marketing Strategy Planning 314

Vision Edge Marketing

OCTOBER 5, 2021

There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. A right fitting customer is essential to realizing customer lifetime value – an excellent KPI for every organization.

Acquisitions 193

Acquisitions Touchpoints Paid Search Agency Planning 193

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2B Marketing Zone Submitted Articles

OCTOBER 5, 2021

Examine three of the planning tools we use most to carry out successful marketing programs for our clients: the content (editorial) calendar, social media calendar and email marketing planner.

Planning 189

Planning Tools B2B Marketing B2B 189

Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!” Just like Jack Lemmon in Glengarry Glen Ross. But here’s the rub, dear CMOs: There’s an even bigger opportunity in the “back end,” where most of the firm’s revenue and profits actually lie.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme

Paid Search Agency 167

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 167

Brandpoint

OCTOBER 7, 2021

Our world is full of things that are similar, but also really different. It might be easy to tell apple cider from apple juice (one’s foggy, one’s clear), but how do you really tell a hawk from a falcon, an opera from a musical, or tacos from burritos? (Aren’t some soft-shelled tacos just small, poorly wrapped burritos?). In the marketing world, it’s easy to confuse copywriting and content marketing.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

B2B Marketing Zone Submitted Articles

OCTOBER 4, 2021

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all?

Ethics 130

Ethics Examples 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Search Engine Journal

OCTOBER 7, 2021

Trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal.

Tactics 145

Tactics Effectiveness Social Media Media 145

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.

Marketing Automation Services 140

Marketing Automation Services Ad Building Brand Identity Branding 140

SEMrush

OCTOBER 5, 2021

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.

Link Building 145

Link Building Ad Building SEO Best Practices 145

Spiralytics

OCTOBER 4, 2021

As technological advancements continue to emerge, the way people consume content will also evolve. Today, The post Where Does Digital Marketing Stand in the Streaming Wars? appeared first on Spiralytics Inc.

Marketing 133

Marketing Content PPC Content Marketing 133

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

OCTOBER 8, 2021

Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO. The post 10 of the Worst SEO Mistakes Even the Experts Make appeared first on Search Engine Journal.

SEO 144

SEO 144

Benchmark Email

OCTOBER 4, 2021

We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting. The solution to this is simple –… The post How to Include User-Generated Content in Your Emails appeared first on Benchmark Email.

User-Generated Content 137

User-Generated Content Generation Advertising Benchmark Content 137

SEMrush

OCTOBER 5, 2021

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Social Media 138

Social Media Media Statistics Studies 138

Content Marketing Institute

OCTOBER 6, 2021

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.

Tools 136

Tools Content Tips Content Marketing 136

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

OCTOBER 8, 2021

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal.

Pricing 140

Pricing Price Google Product 140

Martech

OCTOBER 4, 2021

Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.

Marketing Automation Services 133

Marketing Automation Services Conference Search Marketing Custom Publishing 133

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Content Marketing Institute

OCTOBER 5, 2021

Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution. Continue reading → The post Use Internal Links to Get a Better Reception from Search Engines and Readers appeared first on Content Marketing Institute.

Traffic 135

Traffic Search Marketing Generation Content Marketing 135

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

OCTOBER 4, 2021

Facebook, WhatsApp and Instagram suffer DNS related outage described as "epic" and a "nightmare." This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared first on Search Engine Journal.

Facebook 139

Facebook 139

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Planning 131

Planning Work Management Resource Management Digital Asset Management 131

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why Content Isn’t King in Leadership Communications. I’m not saying information isn’t valuable, it is.

B2B Marketing 126

B2B Marketing B2B Urgency Marketing Paid Search Agency 126

Content Marketing Institute

OCTOBER 4, 2021

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.

Planning 135

Planning Analytics Content Trust Marketing 135

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

OCTOBER 5, 2021

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For Professional Profiles appeared first on Search Engine Journal.

Profiling 139

Profiling Twitter Business 139

Martech

OCTOBER 8, 2021

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.

Planning 129

Planning Social Media SMS Facebook 129

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. This year’s conference marked a return to the in-person event after an all-digital version last year, and that energy was born from a sense of normalcy coming back to the world. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to.

Content Marketing 126

Content Marketing Planning Content Storytelling 126